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Warren Hardi
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Experimenting with Popular Promotional and Gateway Tactics

There is no need to reinvent any wheel when it comes to promotional tactics that have proven to be excellent gateways to garnering new customers. While it’s fine to be creative once in a while, there are certain techniques that have been shown to work for each of the five social media sites mentioned in this article. Before diving into a fire-round of tactics below, let’s take a quick look at one growing strategy over the past few years: webinars. These are essentially buy twitter followers cheap just educational videos. Below, we’ll see two examples: one that uses a gateway and one that doesn’t. The trick is creating videos that answer very in-demand or highly searched topics. I’m not going to just spew “create high quality videos” – that’s not actionable.

Successful social media strategy

Understanding Your Target Audience

Your audience will be the backbone of your success. Whether you’re planning to tug at emotional heart strings, hit the funny bone or shock the world through sheer intellect, your content is only as good as the voice it portrays. For instance, you’ll want to refrain from using words such as bro, dude, gnarly, or bitchin’, if you’re promoting content for a local health organization. This vocabulary is obviously not acceptable in the healthcare community, but it could be ideal for a local surf or snowboard brand. The voice and vocabulary you choose for your content will also where to buy twitter followers tie into the demographics of your audience. Your understanding of who will be reading and engaging with your posts will help draw a line between what’s acceptable and what’s not. Age, gender, ethnicity, geographical region, education levels, and financial incomes, are just a few areas of emphasis that you’ll need to understand to help tailor your content accordingly.

Build a community (brick by brick)

Don’t just add people to get your numbers up. Besides, the followers or ‘likes’ you will gain through mass-friending/following will never be as worthwhile as the ones you get from genuine interest. Every single person you win over can pay off tenfold, making every positive interaction important. Keep your community active by asking for feedback and going the extra mile on complaints. Anywhere you put yourself online, customers will think of it as their personal help desk. I signed up for Guyhaus only to somehow miss entering in my promo code. I was already messaging with them on Twitter and I mentioned my mistake. They quickly added it post-transaction and made a great first impression. From valuable advice to engaging small talk, you don’t have to give away prizes to offer something. In the end, however, most people want free stuff. I never paid much attention to Hunch until I responded to their Twitter contest for a free t-shirt. I ended up getting a box of stickers, buttons, how to get more arabic twitter followers a mouse pad, magnets and a letter exclaiming how good looking I am (no, seriously, they said so). In the end, I signed up for Hunch and still go back. Your gifts don’t have to be costly, but they should have personality just like your company does. If you’re low on funding, send out a few thank-you emails to your most valuable users. Make it personal. The point is to make your users feel special.



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